GMC Ranked Highest for Sales Satisfaction in J.D. Power 2021 U.S. Study  

Due to the pandemic's effects on the supply chain, there is less new vehicle inventory available on dealership lots. There has been a steady rise in customer satisfaction with the vehicle purchase experience, according to the JD Power 2018 US Sales Satisfaction Index (SSI) Study.

Customers were happier because they received more money for their trade-in throughout the new-vehicle purchasing process, which may explain the rise in satisfaction. In the general market, the percentage of consumers who obtained a higher trade-in value than expected jumped by nine points years over year, while in the premium segment, the percentage increased by eight points.

GMC's High Performance in Sales Satisfaction

GMC had the best customer satisfaction scores in the 2021 JD Power US Sales Satisfaction Index (SSI). A new-vehicle buyer's satisfaction with their sales experience is the basis for the SSI survey. Six things affect customer happiness with dealers: the delivery process, dealer workers, sale negotiations, paperwork completion, showroom amenities, and the dealership website. These aspects impact customer satisfaction with dealers. The survey includes responses from dealership visitors who chose to purchase elsewhere due to the salesperson's experience, price, facilities, automobile selection, and the negotiation process.

Automakers who introduced new models fared higher in the study. These assets include cutting-edge technology and equipment, which contribute to the buyers' enthusiasm and pride.

GMC's 2022 GMC Hummer EV Pickup is expected to be unveiled in the fall, and the company's total brand appeal may rise as a result. An electric powertrain that generates 1,000 horsepower, a high-tech air suspension, and high-definition interior displays driven by the Unreal Engine from video games will be found in the GMC Hummer EV First Edition. This is the sort of technology that piques the interest of new car buyers and aids them in making a selection.

Please feel free to contact us or visit our dealership if you have any inquiries about GMC or cars in general.

Categories: Awards, News, New Inventory