GMC Earns High Honor

GMC Earns Top Honor

McKinney Buick GMC is proud to announce that GMC has earned Kelley Blue Book’s 2017 Brand Image Award for Most Refined Brand. The automaker is no stranger to winning such award either, as this marks the four consecutive year for GMC to achieve the honor.

“GMC’s ‘Professional Grade’ ideology has struck a resonant chord with consumers, and that’s reflected in car buyers visiting Kelley Blue Book’s website, KBB.com, naming GMC 2017’s Most Refined Brand,” said Jack Nerad, executive editorial director for Kelley Blue Book.

Brand Image Award winners are selected through the rigorous information gathering that KBB Strategic Insights’ Brand Watch study entails. The research consists of more than 12,000 in-market new-vehicle buyers on KBB.com. It looks at a wide range of shopper attributes, including brand loyalty that help shape their buying decisions.

The award highlights GMC’s commitment in developing standout trucks and SUVs, like the new GMC Sierra and Acadia. The Sierra is a do-it-all truck that comes in four different trims with plenty of high-end amenities as standard. Additionally, the vehicle can be had with one of two separate engines and offers outstanding towing capabilities.

The new GMC Acadia, which is on sale now at McKinney Buick GMC, was also built to conquer. Featuring loads of tech, top-notch safety gear and room for up to five passengers, the new SUV in McKinney is hard to beat.

Categories: Sierra, Acadia, News
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